PayingAttention.net Delivers Proven Results

PayingAttention.net helps you reach those most likely to convert online -- with messaging that strengthens your brand, qualifies traffic and attracts new customers. We offer clients industry leading expertise and proven strategies to engage online markets. Through tracking, testing and optimization, we deliver results that are measurable and scalable. 

Strategic Planning and Positioning Branding & Site Design Partnership Development Paid Search Search Engine Optimization Affiliate Marketing Graphics Design Shopping Portals  Cart Optimization

Landing Page Design PPC/Paid Placement Social Media Marketing Mobile Marketing Web Analytics & Testing Content Design & Optimization Web Video Production Email Marketing  Lead Capture Optimization

We're Focused on Profitable Conversions -- Not Just Traffic 

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PayingAttention.net helps clients meet online sales, leads and revenue goals. To accomplish this, we develop a positioning and promotional strategy around your offer and its markets. We get to know your customers, competitors, and capabilities. Then, we develop a messaging strategy that can be optimized for conversions. Once this is done, we drive highly targeted traffic to your landing page and let visitors determine what messaging works and doesn't -- using multivariate and A/B testing. We know how to scale results profitably.

 

We're Trusted Internet Marketing Professionals

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We've worked with leading retailers, service providers and media outlets to design, develop, optimize and manage online campaigns. We're experts in the strategies, technology, processes and tactics of Internet Marketing. We've managed hundreds of online campaigns and millions of online ad dollars -- profitably! We've taken sites to the top of the search engines, increased traffic and exposure, dramatically improved conversion rates, lowered costs and helped companies grow sales online.

 

Build Your Brand and Online Revenue

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We show you how to measure and build your Online Brand Activity (OBA) -- the number of times someone searches for your brand or goes directly to your site. The assumption is that no one would search for your branded terms or type in your website address if they weren't aware of your brand. As your targeted exposures and messaging effectiveness grows, so will your brand activity and conversions. Those who arrive at your site via brand search or direct entry will convert at much higher rate than other traffic sources.

 

Daniel Yonts, Our Founder and Executive Consultant

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Daniel developed the processes and professional standards under which all consultants within our network operate. He's an industry leader whose work has been featured in books, industry publications, and the results of his clients. Daniel's also a professor of Advanced Internet Marketing Strategies at the graduate-level and a staunch advocate for the Internet Marketing profession. At the 2009 Internet Retailer Conference in Boston, he spoke on the topic of "SEM for the Resource Constrained" and offered a broad framework for Intention-based Marketing. Prior to starting PayingAttention.net, Daniel was the Director of Internet Marketing and Technology for FirstStreet, a Top 500 e-Retailer.