After graduating from Emory University with a Master’s degree, Carol started her own technology consulting company, InterMedia4Web, in Atlanta. Her first clients included Office Depot and Lowe’s, for whom she developed a custom loss prevention management system that was used in their corporate headquarters and stores nationwide. She also worked on projects for well-known brands like Popeye’s, Church’s Chicken, and Cinnabon.
In addition to Fortune 500 companies, Carol has consulted for all sizes and types of businesses that are looking to capitalize on the efficiencies, scalability and dynamism of the Internet, from family-owned businesses and start-ups to municipalities, community organizations, and political candidates. She is also an experienced web and database developer and programmer and a Microsoft Certified Technology Specialist.
From the early days of e-commerce to the advent of Web 2.0 and social networking, Carol has worked with companies to strategize and implement technology and online marketing solutions to help grow their bottom line.
Carol also teaches Internet business and marketing classes at Full Sail University in Winter Park, Florida, where she is the Department Chair for the Internet Marketing degree programs.
Carol holds a Master's degree from Emory University, where she was a recipient of the Jacob K. Javits Fellowship for graduate study, and she graduated Phi Beta Kappa from the University of Florida with a Bachelor's degree. (Go Gators!)
Training/Consulting Formats 1-on-1 Client Site, 1-on-1 Phone/Online, Florida Workshops, Local Workshops, Online Workshops, Staff Training - Onsite, Staff Training - Teleconference/Online
Hourly Rate Scale
- Buy 5 hours for $115.00 each and save 8%
- Buy 10 hours for $105.00 each and save 16%
- Buy 15 hours for $95.00 each and save 24%
- Buy 20 hours for $85.00 each and save 32%
- Buy 30 hours for $75.00 each and save 40%
With over a decade of hands-on and training experience, Carol offers Executive-level insights and a proven track record of success.
Website Analysis and Consulting
Does your website have a purpose? When someone visits your site, is it clear why they should choose your company over a competitor? Do you know who your target customers are and what you want them to do next, whether it's purchasing your product online, filling out a form, or calling you? Does your site guide them to take this next step? Carol will analyze your current website's layout, navigation, usability, content, and calls to action and make recommendations to improve your conversion rate. After all, it doesn't matter how many people visit your site if they leave without taking action.
Website Layout and Design
After reviewing Carol's recommendations, you can choose to implement them yourself on your current site (to the extent possible) or have us re-design your site. Carol will work closely with you and our talented designers to create a site for you that truly makes an impact.
Professional Skill Set PR/Article Release, Web Analytics, Business Analysis, Social Media Marketing, Strategic Business Planning, Project Management, Project Planning, Web Development, Marketing Research, Graphic Design
