Daniel Yonts is the President and Lead Consultant of PayingAttention.net. His passion is helping businesses and professionals to succeed online. Daniel has over 10 years experience in the field of Internet Marketing and Technology. He has led the e-commerce efforts of national retailers, distributors, financial services companies, media outlets, start-ups and government agencies.
Capabilities and Experience
Successful Online Executive. Grew traffic, sales and profitable revenue as the Director of Internet Marketing and Technology for FirstStreet -- a Top 500 Internet Retailer.
Strategic Planning & Positioning. Helped leading retailers and direct marketers to design and implement early e-commerce strategies and systems as a consultant for national call center. Helps clients to develop strategic planning and positioning for their e-commerce initiatives.
e-Commerce Application Design & Development. Developed e-commerce platforms and processes for Anthem, the State of Virginia and US Army. Has worked on projects as a Senior Developer, Application Architect, Project Lead and Project Manager.
Search Engine Marketing Leader. Taken some of the most competitive terms in retailing to the top of organic search ("Christmas Gifts", "Gift Ideas", "Gifts", etc.). Daniel has been Invited to speak on the topic of Paid Search and Search Engine Optimization at national conferences.
e-Commerce Educator & Scholar. Designed and taught Advanced Internet Marketing Strategies course as a graduate-level Professor for Full Sail University. Studies and writes about online markets, technology and marketing.
e-Travel and Tourism. Helped national tourist boards (Ireland, South Africa, Bahamas, etc) to develop lead generation campaigns and technology. Daniel helps clients acquire new leads and customers at a lower cost/higher rate than their traditional marketing channels.
Internet Retail Leader. Helped national retailer maintain and grow online sales as it evolved from marketing tech gadgets to offering lifestyle solutions for seniors. Developed retail strategies that enabled clients to grow by double digits.
Produced Positive Results for Clients During Recession. Helped clients increase traffic, sales and profitable revenue during an economic downturn. In 2009, Daniel was invited to speak at the Internet Retailer Conference in Boston that was dedicated to the topic of thriving in a down economy.
Conversion Optimization Expert. Helped clients reach and maintain double-digit conversion rates -- enabling them to increase revenue while controlling advertising costs. He developed the messaging, funnel navigation analysis and multivariate testing processes utilized by PayingAttention.net.
Campaign Design & Management. Developed processes for managing online campaigns with limited resources -- enabled campaigns to be launched, measured and optimized more quickly and effectively. Developed and tested processes for PPC Advertising, Social Media Marketing, Email Marketing, Distributed Content, Affiliate and Search Engine Marketing used by PayingAttention.net.
Books Featuring Daniel's Work
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Plummer, Rappaport, Hall, and Barocci. John Wiley & Sons Inc. 2007. Page 147.
Articles Featuring Daniel's Work
Retailers are getting more out of search marketing
Internet Retailer Magazine, July 1, 2009
Customers show their intentions with paid search—and retailers reap rewards
Internet Retailer Magazine, Apr. 9, 2009
Search marketing, especially optimization, is a buoy in the economic storm
Internet Retailer Magazine, Apr. 1, 2009
Customers show their intentions with paid search—and retailers reap rewards
Internet Retailer Magazine, Apr. 9, 2009
Putting YouTube to work in search marketing
Internet Retailer Magazine, Apr. 3, 2008
Former firstStreet marketing director launches e-commerce firm
Internet Retailer Magazine, March 31, 2008
Ad Money
Internet Retailer Magazine, Feb. 1, 2008
firstStreetOnline channels new media to build natural search and sales
Internet Retailer Magazine, Dec. 27, 2007
Online holiday sales: “So far, so good”
Internet Retailer Magazine, Nov. 27, 2007
Retailers strive for smooth sledding during holiday season
Internet Retailer Magazine, Oct. 1, 2007
FirstStreet opens doors to older consumers
Internet Retailer Magazine, June 1, 2007
FirstStreet spreads its brand and products through marketing partners
Internet Retailer Magazine, Apr. 26, 2007
FirstStreet wins `passionate` customers through political blogs
Internet Retailer Magazine, Oct. 1, 2006
FirstSTREET Finds Boomers, Seniors on Blogs
DM News, Sept. 8, 2006
firstStreet gets over its fear of political blogs--and finds new customers
Internet Retailer Magazine, Aug. 25, 2006
Bigger is Better
Internet Retailer Magazine, Aug. 1, 2006
Little changes in paid search deliver big results for Technobrands
Internet Retailer Magazine, June 28, 2006
firstStreet finds new avenue for building traffic but not ad expenses
Internet Retailer Magazine, Jan 12, 2006
FirstStreet is branching out with a series of new micro sites
Internet Retailer Magazine, Oct 12, 2005
Education & Training
Masters of Business Administration (MBA) - Webster University, St. Louis, MO (1999).
BS w/Emphasis in Business & Psychology - University of the State of New York, Albany, NY (1997)
US Navy - Interior Communication Petty Officer (1994-98)
With over a decade of e-commerce experience, Daniel offers Executive-level insights and a proven track record of success. Results in the areas of search engine marketing, pay-per-click advertising, social media marketing and conversion optimization have established Daniel as a leader in the field of Internet Marketing. His work as a Senior Web Developer, Project Manager and Application Architect enables Daniel to provide a holistic view of the e-commerce -- from a business, marketing and technology perspective.
1-on-1 Training and Consulting
Get an executive-level perspective of your online business. Leverage the experience and insights of an industry leader who understands e-commerce strategies, tools and tactics. Get direction and solutions tailored to your markets, objectives and capabilities. Save ad and development dollars. Grow your brand, traffic and retention. Find out quickly what works and doesn't. One hour can save you time, energy and frustration. All phone and online sessions are recorded and documented -- providing an ongoing asset.
Internet Marketing and Technology Workshops
Learn to build, market and manage your online business. Participate in hands-on training, planning, management and positioning workshops -- online and at our Lake Mary, Florida location. Daniel has taught Advanced Internet Marketing Strategies at the graduate-level and is one of the leading thinkers in the field. His strategic approach has helped companies grow online revenue, control costs and effectively manage e-commerce projects.
Internet Marketing Campaign Design and Management
Daniel helps our clients and consultants to design and manage profitable online marketing campaigns. His expertise includes Pay-Per-Click (PPC) Advertising, Search Engine Marketing (SEO/SEM), Social Media Marketing, Partnership Development/Affiliate Marketing, Email Marketing, Customer Retention, Web Analytics, Conversion and Process Optimization. Daniel helps clients to 1) identify consumers most likely to convert, 2) develop messaging to persuade consumers to take action, 3) identify channels where consumers can be reached at the lowest cost, 4) optimize based on results, and 5) scale to reach revenue objectives.
Professional Skill Set Affiliate Marketing, e-Commerce Management, PR/Article Release, Web Analytics, Business Analysis, Campaign Design, Paid Placement - PPC, Social Media Marketing, Search Engine Optimization, Strategic Business Planning, Project Management, Project Planning, Web Development, Marketing Research, Mobile Marketing
