Build a Blueprint for Success
The Internet Marketing Action Planning (iMAP) Workshop is designed to provide entrepreneurs and managers with a blueprint to generate profitable conversions online for a specific product or service. Participants work with Internet Marketing professionals to create a strategic planning and positioning document focused on the following interconnected strategies:
• Market Identification
• Conversion Optimization
• Traffic and Promotion
• Customer Retention
The completed iMAP is meant to be a blueprint that outlines the following:
• Assumptions concerning prospects, visitors and customers.
• Measurable goals based on business objectives, industry benchmarks and existing resources.
• Testing plan for outlined assumptions, tactics and positioning strategies.
• A path towards continuous optimization of messaging, market targeting and customer retention.
• Cost and revenue projections.
What We Deliver
Your Internet Marketing Action Plan is created over a 4 week period. Working with our consultants via online meetings and teleconferencing, a completed iMAP Workshop consists of the following:
♦ Competitive Analysis
♦ Market Analysis
♦ Positioning Recommendations
♦ Funnel Navigation Analysis & Recommendations
♦ Multivariate Testing Plan
♦ Messaging Recommendations
♦ Landing Page Recommendations
♦ PR Recommendations
♦ SEO Analysis & Recommendations
♦ PPC Advertising Analysis & Recommendations
♦ Social Media Analysis & Recommendations
♦ Mobile Marketing Analysis & Recommendations
♦ Affiliate Marketing Analysis & Recommendations
♦ Customer Retention Analysis & Recommendations
♦ Brand and Reputation Management Recommendations
♦ Cost and Revenue Projections by Channel
♦ Key Finding and Recommendations
♦ iMAP Document and Assets on CD/Thumbdrive
iMAP Worksheet
The iMAP Worksheet is a questionaire that you complete designed to help our consultants understand your goals, objectives, industry, tastes, capabilities -- and your product or service. We gather this information prior to your first 1-on-1 consultation. The iMAP Worksheet serves as an ongoing reference for you and our consultants use to tailor recommendations and to create your iMAP document.
1-on-1 Online Consultations
The iMap Workshop includes 10 online meetings with our consultants. The meetings are conducted using GoToMeeting -- which enables sharing of screens, active editing of creatives, and easy training on Internet Marketing tools. Each meeting is saved as a video (.avi) in your iMap folder, which serves as an ongoing resource for you and your staff. The meeting topics are as follows:
♦ Introduction and Discuss iMAP Worksheet.
♦ Review and discuss performance metrics.
♦ Review and discuss market analysis.
♦ Review and discuss brand and reputation management.
♦ Review and discuss messaging and testing.
♦ Review and discuss traffic and promotion.
♦ Review and discuss landing page optimization.
♦ Review and discuss retention initiatives.
♦ Review and discuss revenue and cost projections.
♦ Review key findings and recommendations.
The iMAP Workshop is designed to provide training in the use of Internet Marketing tools, tactics and strategies as you work with online professionals to create your own personal iMap. Learning activities and objectives are outlined below:
Market Identification and Positioning
♦ Identify online consumers using Internet Marketing tools.
♦ Define consumer segments and targeting strategies.
♦ Identify competing offers and online media markets.
♦ Estimate overall market size for you product/service.
♦ Develop Market Segment Profile.
Messaging and Conversion Optimization
♦ Define consumer assumptions and primary conversion goal.
♦ Develop messaging elements and variations to test your assumptions.
♦ Examine testing and optimization tools.
♦ Develop testing plan.
Traffic and Promotion
♦ Messaging elements and variations are used to help you create text ads (3) and display ads (3).
♦ Channels are identified where targeted segment can be reached.
♦ Establish exposure, conversion and sales goals
♦ Develop cost and revenue projections for each channel.
Channels considered and examined in relation to your product/service include the following:
♦ Affiliate Marketing
♦ Pay-Per-Click (PPC) Display Advertising
♦ Search Engine Optimization (SEO)
♦ Social Media
♦ Mobile Marketing
♦ Paid Search
♦ Newsletter Marketing
♦ Portals and Aggregators
Customer Retention and Community Building
♦ Develop strategies for retaining existing customers and expanding your online community.
♦ Email marketing strategies are examined.
♦ Incentives, special offers and resource development strategies are examined.
