Build a Foundation for Online Success
The Site Launch Workshop is designed to provide retailers, service providers, and entrepreneurs with a platform to generate leads and/or sales. Participants work with Internet Marketing professionals to launch a fully functional e-commerce platform.
What We Deliver
The Site Launch workshop is conducted over 4 to 6 weeks via online and telephone interaction. Working with our consultants, a completed Site Launch Workshop includes the following:
♦ Site Hosting: 1 year of website hosting.
♦ Platform Install: Magento's e-Commerce Platform Software installation.
♦ Shopping Cart: Take orders and accept payments online.
♦ Lead Management: Capture and manage leads.
♦ Catalog Management: Create/edit/manage products/services/categories within a store.
♦ Content Management: Create/edit/manage content via Content Management System (CMS).
♦ Permissions Management: Set and manage user permissions and roles.
♦ Promotions Management: Create/edit/manage promotions and incentives.
♦ Social Media: A fully functional blog and add-on extensions for Twitter and Facebook.
♦ Business Reporting: Sales, lead and visitor reporting.
♦ Newsletter Management: Capture, manage and message to email list subscribers.
♦ Order Fulfillment: View, create, ship and manage orders using browser-based interface.
♦ SEO: Create SEO friendly URLs, metadata and content without a programmer.
♦ Site Design & Branding: Website and store have your style and brand.
♦ Conversion Optimization: Create A/B and multivariate testing for landing pages.
♦ Content Design: We help you create and integrate content into major areas of site.
♦ User Training: Learn to manage, modify and extend your e-commerce platform.
Site Launch Planning Worksheet
The Site Launch Planning Worksheet is designed to help our consultants understand your goals, objectives, industry, tastes, capabilities -- and your product or service. We gather this information prior to your first 1-on-1 consultation. The Site Launch Planning Worksheet serves as an ongoing reference that our consultants use to tailor recommendations and to create your Site Launch project plan.
Online Consultations
The e-Commerce Site Launch Workshop includes 16 online sessions with our consultants. Sessions are conducted using GoToMeeting -- which enables sharing of screens, active editing of creatives, and easy training on the e-commerce platform interface. Each session is saved as a video (.avi), which provides an ongoing resource. Session topics are as follows:
♦ Review and Discuss Site Launch Planning Worksheet.
♦ Review and discuss Magento e-Commerce Platform.
♦ Review and discuss Basic Site Set-up & Configuration.
♦ Review and discuss Site Look and Feel.
♦ Review and discuss Product/Service Creation.
♦ Review and discuss Content Management System.
♦ Review and discuss Lead Management System.
♦ Review and discuss Transactional Emails.
♦ Review and discuss Newsletter Management System.
♦ Review and discuss Sales & Order Fulfillment System.
♦ Review and discuss Analytics & Reporting.
♦ Review and discuss Sales & Order Fulfillment System.
♦ Review and discuss Promotion Management tools & tactics.
♦ Review and discuss e-Commerce Management Strategies.
♦ Review and discuss Internet Marketing tools and tactics.
♦ Review and discuss Site Testing and Initial Launch.
The e-Commerce Site Launch Workshop is designed to enable participants to create a working website that can capture sales and leads. As you build your site, get training from Internet Marketing professionals in the following areas:
♦ e-Commerce Management.
♦ e-Commerce key performance indicators - KPIs.
♦ Promotional strategies and tactics.
♦ Online merchandising strategies and tactics.
♦ Customer Relationship Management strategies and tactics.
♦ Search Engine Optimization (SEO) strategies and tactics.
♦ Social Media strategies and tactics.
♦ Conversion Optimization strategies and tactics.
