Build a Blueprint for SEO Success
The Search Engine Optimization (SEO) Workshop is designed to provide marketers, entrepreneurs, and managers with a blueprint to generate profitable conversions online. Participants work with Internet Marketing professionals to create a SEO campaign for a specific website URL. Our consultants provide you with a process to design, develop, launch and manage a SEO campaign -- along with the tools to measure and optimize around profitable conversions.
The SEO Workshop includes a SEO Planning Document written by our consultants that outlines the following:
• Assumptions concerning prospects, visitors and customers.
• Measurable goals based on SEO markets, industry benchmarks and existing resources.
• Testing plan for outlined assumptions, tactics and positioning strategies.
• A path towards continuous optimization of pages and SEO process.
• Cost and revenue projections.
What We Deliver
The SEO workshop is conducted via online and/or telephone interaction. Working with our consultants, a completed SEO Workshop consists of the following:
♦ Keyword Analysis & Recommendations
♦ Metadata and HTML Coding Recommendations
♦ Content Design Recommendations
♦ Landing Page HTML Mock-up
♦ Link Building Recommendations
♦ SEO - Social Media Recommendations
♦ SEO Distributed Content Recommendations
♦ Submiting site URL to search engines and directories
♦ SEO Planning Document and Assets on CD/Thumbdrive
SEO Planning Worksheet
The SEO Planning Worksheet is designed to help our consultants understand your goals, objectives, industry, tastes, capabilities -- and your product or service. We gather this information prior to your first 1-on-1 consultation. The PPC Planning Worksheet serves as an ongoing reference that our consultants use to tailor recommendations and to create your SEO Planning document.
1-on-1 Online Consultations
The SEO Workshop includes 7 online sessions with our consultants. Sessions are conducted using GoToMeeting -- which enables sharing of screens, active editing of content, and easy training on Internet Marketing tools. Each session is saved as a video (.avi), which provides an ongoing resource. Session topics are as follows:
♦ Review and Discuss SEO Planning Worksheet.
♦ Review and discuss performance metrics.
♦ Review and discuss keyword market analysis/selection.
♦ Review and discuss content design strategies.
♦ Review and discuss link building strategies.
♦ Review and discuss SEO Distributed Content Campaign.
♦ Review initial results and optimization tactics.
The SEO Workshop is designed to provide participants with a working understanding of the tools, tactics and strategies to succeed with search engine optimization. Create an actual SEO campaign and get training from Internet Marketing professionals in the following areas:
♦ SEO keyword analysis and selection tools, tactics and strategies.
♦ SEO key performance indicators - KPIs.
♦ SEO content design strategies and tactics.
♦ SEO link building tactics and strategies.
♦ SEO distributed content campaign design/management.
♦ SEO and Social Media.
